All New Civic
On September 22, 2005, Honda Motor Co., Ltd released the all-new Civic. The new generation of fine midsize sedan, the 1.8-liter Civic takes both spirited performance and fuel economy to new levels. This new model features a bold one-motion form design, with a wide stance and extended wheelbase for a more expansive interior. Since its first appearance, the Civic in Japan has been offering new values through continuous evolution into a variety of models with particular emphasis on the compact hatchback.With the overwhelming trend towards personal preference in car selection having a ripple effect on the Civic category, more and more people are now looking for sedan-like quality.Considering the importance of immediately proposing new sedan value for the next generation while technologies evolve and markets change in this way, Honda decided to launch the eighth-generation Civic in sedan markets, starting with the mid-segment to mark a new phase with new quality.Virtually everything possible has been done to raise the level of Civic quality. Creative endeavors have resulted in new technology including a next generation highly-intelligent power unit with Honda’s state-of-the-art technologies incorporated, achieving a higher level of both driving and environmental performance with equal weight given to each, while equally intense efforts were made in pursuit of Sensuous Quality, reflected in the Civic’s uniqueness, its atmosphere heightening driving anticipation, and its refined driving sensibility.With a newly developed 1.8l i-VTEC engine, the all-new Civic incorporate “advance, leading edge technologies”. Exterior styling features a one-motion form with the windshield thrust boldly ahead to create a forward cabin with an advance look. Inside, a 1,750mm4-wide body and 2,700mm-long wheelbase provide a spacious interior. The advanced multi-tiered dashboard display positions the speedometer, and other frequently checked displays on an upper tier near the driver’s line of sight for minimum eye movement while driving, while the tachometer, and other gauges are located on the lower tier. The interior space is designed to provide both driving pleasure and a relaxed, expansive feeling. Honda’s concept of “a car for all people, a car for the world” has been truly incorporated in the Civic, which has advanced together with the changing needs of the times and consistently provided new levels of value to customers worldwide.With such outstanding features, Civic - the car designed for everyone, but with each individual customers’ needs in mind quickly penetrated overseas’ market. In its motherland, Civic won many awards, “Most Advanced Technology Award” by Japan Car of the Year or “2006 JAHFA Car of the Year” by Japan Automotive Hall of Frame, for instance. Even in such a strict market as the US, Civic consecutively has many achievements such as the “2006 Motor Trend car of the year award” by Motor Trend magazine, the “2006 North America Car of the year”, “Top Safety Picks Gold Award” by IIHS, “The 2006 Consumer Guide Best Buy & Recommended Vehicles – Best Buy Compact car” by the Consumer Guide Automotive, “Best redesigned vehicle of 2006” by Kelly Blue Bock and especially the “2006 Vehicle Satisfaction Award” by Auto Pacific. Not only in the US, Civic has also gained people’s interests through various awards worldwide such as “Canadian Car of the Year” by Automobile Journalist Association of Canada, “Thailand car of the year Award 2006 – Category sedan under 2000cc” by Grand Prix Group or “Compact car of the Year 2006” in New Zealand by AA Motoring Excellence. With sales in over 160 countries and cumulative world production of 16 million units, Honda civic truly becomes a redoubtable opponent for any other models of the same segment. So what create Civic’s successes? Let’s look back to its long history from 1972.1. The first generation (was launch in): 1972
The first generation of Honda Civic
With the first generation Civic, the FF 2-box, Honda marked its pioneer in the market with many awards such as “Car of the year Japan” by Motor Fan Magazine. In oversea market, Civic ranked third in Europe’s “Car of the Year” awards – the highest ranking for a Japanese vehicle at that time and also took the prize among imported vehicles in the U.S. Road Test magazine “1974 Car of the Year”. 2. The second generation: 1979
The second generation of Honda Civic
Seeking to create a “high quality car representing 1980s values, in 1979, Honda implemented the first full model change of the Civic in seven years, resulting in enhanced economy, interior comfort and driving performance, which led to the development in 1980 of the CVCC-II engine, which delivered improved combustion efficiency. In 1981, Honda rolled out the Civic Country station wagon and the Civic 4-door sedan, featuring a Hondamatic transmission with overhead drive, front-wheel drive and notchback styling. The new Civic received the “US import car of the year 1980” award from Motor Trend Magazine..3.The third generation: 1983
The third generation of Honda Civic
The concept for the third-generation Civic was “maximum space for people, minimum space for mechanisms.” Based on this concept, Honda developed three-, four- and five-door variations of the Civic—a three-door hatchback and four-door sedan, as well as a five-door shuttle offering superior utility space. In 1984, the Company unveiled the Civic Si, featuring a DOHC engine incorporating Formula 1 technologies. It was instantly popular thanks to its innovative, long-roofed design, and won the “Car of the Year Japan” award in 1984. In the United States, the Civic placed first in fuel efficiency tests conducted by the U.S. Environmental Protection Agency in 1984 for the second consecutive year. In Europe, it won the “Torino-Piedmonte Car Design Award 1984.””
Continued
9/9/07
8/12/07
Google AdSense Referrals 2.0: Expanded Product Inventory
If you earn extra money by promoting Google AdSense Referral units, then the inventory and functionality of these referral just increased manifold. With launch of Google AdSense Referrals 2.0, they have expanded product inventory and now offer products from thousands of AdWords advertisers.
I checked out the new Google Adsense Referral management panel, and I was truly overwhelmed to see the huge variety. Luckily they give you the option to refer products by category and keyword. You can narrow down the types of ads you want to display by specific category, advertiser, or product, and let AdSense figure out which ones will perform best on your site. If you select the “Pick best performing ads” option, they compare your selected ads to other relevant ads, and serve the ads they expect to perform best on your site.
Remember that since these ads are on a cost-per-action (CPA) basis, a completed sale or lead is required to earn your money. Unlike contextual pay per click ads, you can endorse the product that you are referring to help your users make informed choices. Just remember these 15 Adsense mistakes to avoid.
The feature will gradually become available in all accounts over the next few weeks and more ad inventory will be added over time. Do referrals work? I made my first $250 a few months back, and another $250 a week back by referring Google Adsense. Now there are many more to check out and increase your affiliate income.
I checked out the new Google Adsense Referral management panel, and I was truly overwhelmed to see the huge variety. Luckily they give you the option to refer products by category and keyword. You can narrow down the types of ads you want to display by specific category, advertiser, or product, and let AdSense figure out which ones will perform best on your site. If you select the “Pick best performing ads” option, they compare your selected ads to other relevant ads, and serve the ads they expect to perform best on your site.
Remember that since these ads are on a cost-per-action (CPA) basis, a completed sale or lead is required to earn your money. Unlike contextual pay per click ads, you can endorse the product that you are referring to help your users make informed choices. Just remember these 15 Adsense mistakes to avoid.
The feature will gradually become available in all accounts over the next few weeks and more ad inventory will be added over time. Do referrals work? I made my first $250 a few months back, and another $250 a week back by referring Google Adsense. Now there are many more to check out and increase your affiliate income.
8/7/07
Driving Traffic to Your Site
They say (whoever "they" are) that the best things in life are free. That's certainly true when it comes to driving traffic to your web site.
You can spend a great deal of money to send traffic to your site using advertising. One of the most effective ways to do this is to use Google's AdWords program, explained in detail in Part III of this book. But there are also many no-cost ways to draw site visitors, many of which may be more effective, and get traffic that is more highly targeted, than using paid advertising. Even if you are using paid advertising to draw traffic, you should know about free techniquesand you should use these techniques in conjunction with your advertising.
This chapter explains how to publicize your site and increase traffic using techniques that do not cost money and do not involve tinkering with the HTML code and content of your pages themselves. In other words, this chapter explains how to drive traffic to your site using external mechanisms, such as submitting your site to a search engine, leaving more complex issues of constructing your site so that search engines will like ita field sometimes called search engine optimization (SEO)
You can spend a great deal of money to send traffic to your site using advertising. One of the most effective ways to do this is to use Google's AdWords program, explained in detail in Part III of this book. But there are also many no-cost ways to draw site visitors, many of which may be more effective, and get traffic that is more highly targeted, than using paid advertising. Even if you are using paid advertising to draw traffic, you should know about free techniquesand you should use these techniques in conjunction with your advertising.
This chapter explains how to publicize your site and increase traffic using techniques that do not cost money and do not involve tinkering with the HTML code and content of your pages themselves. In other words, this chapter explains how to drive traffic to your site using external mechanisms, such as submitting your site to a search engine, leaving more complex issues of constructing your site so that search engines will like ita field sometimes called search engine optimization (SEO)
Great Communities
From its very earliest beginnings, the Web has largely been about community. From a practical standpoint, involving a worthwhile community is a great way to create content. You don't need to create the content yourself: your users do, for example by contributing to discussion threads or by making syndication feeds available.
Site owners can use community to leverage their content and to create sites that are valuable to users because of the involvement of the community.
If your site is extended by community members (for example, through a discussion thread), you may have little control over the quality of the content. As an advertising venue, this content may not be worth that much. But even if it is only worth pennies a day in advertising revenue, the content generation is on autopilotit is expanding, changing, and staying relevant on its own. So you may still be making a good return on your effort.
Community has made eBay great: essentially all the content comes from users of the eBay auction system. Amazon makes extensive use of community to fill out its content with reviews of books and other products.
Even if your site is essentially not a community site, you can use contributions from visitors to extend and round out your own content. Successful examples include comments on blogs and reader reviews on a site. Another idea for obtaining content that some webmasters have used successfully is to run contests ("Best story in pictures and words about a diving trip" for a scuba diving site is one example).
Mechanisms you can use to build community on a site include providing:
Message boards
Chatrooms
Calendars with information about events in a specific field
Instant messaging applications
Reader reviews
Blog comments and trackbacks
You probably wouldn't want to program an application that enabled much of this community functionality from the ground up, but the fact is that your web host may provide this software for free, versions may be available from the open source community that are also free, or you may be able to inexpensively outsource the application.
If you are hosting your own blog with standard software like MovableType or WordPress, the software will give you the ability to enable comments and trackbacks out of the box.
Site owners can use community to leverage their content and to create sites that are valuable to users because of the involvement of the community.
If your site is extended by community members (for example, through a discussion thread), you may have little control over the quality of the content. As an advertising venue, this content may not be worth that much. But even if it is only worth pennies a day in advertising revenue, the content generation is on autopilotit is expanding, changing, and staying relevant on its own. So you may still be making a good return on your effort.
Community has made eBay great: essentially all the content comes from users of the eBay auction system. Amazon makes extensive use of community to fill out its content with reviews of books and other products.
Even if your site is essentially not a community site, you can use contributions from visitors to extend and round out your own content. Successful examples include comments on blogs and reader reviews on a site. Another idea for obtaining content that some webmasters have used successfully is to run contests ("Best story in pictures and words about a diving trip" for a scuba diving site is one example).
Mechanisms you can use to build community on a site include providing:
Message boards
Chatrooms
Calendars with information about events in a specific field
Instant messaging applications
Reader reviews
Blog comments and trackbacks
You probably wouldn't want to program an application that enabled much of this community functionality from the ground up, but the fact is that your web host may provide this software for free, versions may be available from the open source community that are also free, or you may be able to inexpensively outsource the application.
If you are hosting your own blog with standard software like MovableType or WordPress, the software will give you the ability to enable comments and trackbacks out of the box.
E-Commerce Sites
Many of the most successful web businesses make their money as e-commerce sites : by selling goods or services. Advertising on these sites is a by-product (you might say, a product by-product). To name just a few examples:
Amazon.com is the department store of the Web, selling, either on its own account or for affiliates, everything you can imagine.
eBay is the world's greatest flea market and auction community, with a great business model since it doesn't need to take an inventory position in the items sold on its site.
ETrade , Schwab , and other online trading and investing sites are among the greatest revenue generators on the Web.
Gambling sites successfully part "players" from their funds.
The only thing these sites really have in common is that they make money by selling something and that they draw traffic (in some cases, such as eBay and Amazon, lots and lots of traffic).
Making money from advertising is not really the business of this kind of site. These sites are big businesses and are likely to be advertisers on other sites themselves. In fact, if you work on behalf of a large e-commerce site, you may be interested in using the AdWords APIs to create custom advertising applications as explained in Part IV of this book.
Still, it's natural to look for additional revenue sources, and many e-commerce sites do sell advertising, although they all try toor should try totake care not to let the advertising interfere with their primary goalselling products or services onlineor with their brand. For example, you can buy placement for a book or other product on Amazon. These ads show up as similar items when you are checking out (or considering a purchase). It works pretty similarly on eBay. You can purchase contextual advertising on eBay, but only for your products or "store" on eBay itself.
E-commerce sites besides Amazon and eBay may sell ads based on impressions (also called CPM, or Cost Per Thousand, advertising) such as banners used for branding purposes. They are very unlikely to sell ads on a pay-for-click basis (also called CPC, which stands for Cost Per Click) because they want to keep traffic on their sites. Even CPM ads intended for branding purposes will be scrutinized carefully to make sure that the branding message is in keeping with the goal of the e-commerce site.
Amazon.com is the department store of the Web, selling, either on its own account or for affiliates, everything you can imagine.
eBay is the world's greatest flea market and auction community, with a great business model since it doesn't need to take an inventory position in the items sold on its site.
ETrade , Schwab , and other online trading and investing sites are among the greatest revenue generators on the Web.
Gambling sites successfully part "players" from their funds.
The only thing these sites really have in common is that they make money by selling something and that they draw traffic (in some cases, such as eBay and Amazon, lots and lots of traffic).
Making money from advertising is not really the business of this kind of site. These sites are big businesses and are likely to be advertisers on other sites themselves. In fact, if you work on behalf of a large e-commerce site, you may be interested in using the AdWords APIs to create custom advertising applications as explained in Part IV of this book.
Still, it's natural to look for additional revenue sources, and many e-commerce sites do sell advertising, although they all try toor should try totake care not to let the advertising interfere with their primary goalselling products or services onlineor with their brand. For example, you can buy placement for a book or other product on Amazon. These ads show up as similar items when you are checking out (or considering a purchase). It works pretty similarly on eBay. You can purchase contextual advertising on eBay, but only for your products or "store" on eBay itself.
E-commerce sites besides Amazon and eBay may sell ads based on impressions (also called CPM, or Cost Per Thousand, advertising) such as banners used for branding purposes. They are very unlikely to sell ads on a pay-for-click basis (also called CPC, which stands for Cost Per Click) because they want to keep traffic on their sites. Even CPM ads intended for branding purposes will be scrutinized carefully to make sure that the branding message is in keeping with the goal of the e-commerce site.
Practical Information: Content Sites and Niches
The O'Reilly site (http://www.oreilly.com) provides a great deal of practical information, such as code from the O'Reilly books. O'Reilly is also a source of (usually) well-informed opinions, mostly about topics related to technology: for example, the O'Reilly author blogs, articles, and other quality content.
Many people turn to the Web as their first line of approach for finding information: about technology, relationships, travel destinations, and much more. These content niches are probably the most dependable road to advertising riches on the Web.
Niches don't necessarily have to be big niches. For example, my site Mechanista , http://www.mechanista.com, features antique machinery such as typewriters and adding machines. Mechanista makes slow but steady AdSense revenue (from companies selling things like typewriter ribbons).
Don't forget the old saw that it's better to be a big fish in a small pond than a small fish in a big pond. Sites that feature a niche that is of interest only to a small group of people (but very interesting to those people) are likely to achieve high search engine rankings for the relevant terms, draw traffic through the search engines, and become well known among aficionados of the niche.
See Chapters 2 and 3 for more information about drawing traffic and search engine rankings.
If you are the publisher of this kind of niche site, you may not get rich off contextual advertising (you simply cannot draw the eyeballs necessary for getting rich), but you are likely to make a nice revenue return in relation to the effort involved.
Many people turn to the Web as their first line of approach for finding information: about technology, relationships, travel destinations, and much more. These content niches are probably the most dependable road to advertising riches on the Web.
Niches don't necessarily have to be big niches. For example, my site Mechanista , http://www.mechanista.com, features antique machinery such as typewriters and adding machines. Mechanista makes slow but steady AdSense revenue (from companies selling things like typewriter ribbons).
Don't forget the old saw that it's better to be a big fish in a small pond than a small fish in a big pond. Sites that feature a niche that is of interest only to a small group of people (but very interesting to those people) are likely to achieve high search engine rankings for the relevant terms, draw traffic through the search engines, and become well known among aficionados of the niche.
See Chapters 2 and 3 for more information about drawing traffic and search engine rankings.
If you are the publisher of this kind of niche site, you may not get rich off contextual advertising (you simply cannot draw the eyeballs necessary for getting rich), but you are likely to make a nice revenue return in relation to the effort involved.
The Blogosphere
You probably read one or more blogs , at least from time to time. A blog, also called a weblog or web log, is a diary of entries, usually presented on the Web in reverse chronological order. You may even write your own blog. The subject matter of blogs varies wildly, from general rants and raves, to blogs about relationships, to blogs more-or-less devoted to specific technologies, such as my Googleplex Blog (when I don't get too carried away with tangents, my blog is about Google's technology, searching, and research on the Web).
If you think that blogs about a specific subject are an ideal (although narrow) venue for targeted advertising content, you are quite right. Unlike opinion sites that are basically online magazines, blogs are a specifically web phenomenon (sometimes collectively referred to as the blogosphere ). A variety of software mechanismssuch as the ability to automatically collect trackback links in a blog entry, meaning links to sites or blogs that discuss the original entrymake blogging an extremely effective and versatile mechanism for publishing content on the Web. Syndication built into most blog content management software such as MovableType or WordPress allows easy distribution of the content.
All is not perfect in paradise, though, and there are some problems with blogging as a vehicle for making money from your content. First, there are so many blogs. It's easy to create a blog using hosted services such as Google's Blogger or Six Apart Software 's community sites TypePad and LiveJournal. (Six Apart is the publisher of MovableType blogging software.)
But it's hard to stand out from the mass of blogs and generate notice and traffic. See Chapter 2 for some ideas about how to drive traffic to a blog and Chapter 10 for information about how to purchase traffic for a blog using Google's AdWords contextual advertising program.
Next, the fact that blogs are essentially unvetted and unedited makes some advertisers leery about placing ads on these sites. If you do expect to make money from advertising on your blog, it's a good idea to be careful with spelling, punctuation, and the overall presentation issues involved with writing.
Finally, most bloggers use hosted blogging services such as Blogger, so they don't have to worry about configuring or maintaining their own blogging software. Installing software like MovableType is tricky enough that Six Apart, the company that wrote the software, will get it going for you on your own web serverfor a fee.
But the problem with having a hosted blog is that generally it's not up to you to place advertising on it. If there is contextual advertising, the revenue may go to the blog host. So if you plan to make money from blogging content, you need to either set up your own blogging server software or work with a specialized web hosting organization that handles the technical end of things but still lets you profit from advertising.
The problem of losing control of the revenue potential of hosted sites can be presented in contexts other than blogging. For example, many smaller e-commerce web sites outsource order processing and shopping cart functionality. This often makes practical sense, but may mean that these pages are no longer available for advertisingor that the advertising and profits are controlled by the host rather than you.
If you think that blogs about a specific subject are an ideal (although narrow) venue for targeted advertising content, you are quite right. Unlike opinion sites that are basically online magazines, blogs are a specifically web phenomenon (sometimes collectively referred to as the blogosphere ). A variety of software mechanismssuch as the ability to automatically collect trackback links in a blog entry, meaning links to sites or blogs that discuss the original entrymake blogging an extremely effective and versatile mechanism for publishing content on the Web. Syndication built into most blog content management software such as MovableType or WordPress allows easy distribution of the content.
All is not perfect in paradise, though, and there are some problems with blogging as a vehicle for making money from your content. First, there are so many blogs. It's easy to create a blog using hosted services such as Google's Blogger or Six Apart Software 's community sites TypePad and LiveJournal. (Six Apart is the publisher of MovableType blogging software.)
But it's hard to stand out from the mass of blogs and generate notice and traffic. See Chapter 2 for some ideas about how to drive traffic to a blog and Chapter 10 for information about how to purchase traffic for a blog using Google's AdWords contextual advertising program.
Next, the fact that blogs are essentially unvetted and unedited makes some advertisers leery about placing ads on these sites. If you do expect to make money from advertising on your blog, it's a good idea to be careful with spelling, punctuation, and the overall presentation issues involved with writing.
Finally, most bloggers use hosted blogging services such as Blogger, so they don't have to worry about configuring or maintaining their own blogging software. Installing software like MovableType is tricky enough that Six Apart, the company that wrote the software, will get it going for you on your own web serverfor a fee.
But the problem with having a hosted blog is that generally it's not up to you to place advertising on it. If there is contextual advertising, the revenue may go to the blog host. So if you plan to make money from blogging content, you need to either set up your own blogging server software or work with a specialized web hosting organization that handles the technical end of things but still lets you profit from advertising.
The problem of losing control of the revenue potential of hosted sites can be presented in contexts other than blogging. For example, many smaller e-commerce web sites outsource order processing and shopping cart functionality. This often makes practical sense, but may mean that these pages are no longer available for advertisingor that the advertising and profits are controlled by the host rather than you.
Magazines and Newspapers
The business of Salon , http://www.salon.com, is to provide informed editorial content. This business is profitable because of the advertising that appears on the Salon site. The business model of Salon, and other online magazines , is pretty much like that of a brick-and-mortar newspaper or magazine: subsidize the distribution of your articles and editorials, and make your revenue with sponsored ads. This works pretty well on the Web, even though it is essentially old-fashioned.
Although it is harder to get subscription revenue for content on the Web than off-Web, profit margins for online advertising are higher, and ads can be more reliably targeted to the context of the content. (This last point is important, because it is the unique selling proposition for web advertising as opposed to advertising in other mediums.)
Opinions differ at even the most successful online venues whether charging a subscription fee for access to content makes sense, or not. (This is a debate that is almost as old as the Web, and yet to be fully resolved.)
For example, the Wall Street Journal does, but the New York Times does not charge for most access. The New York Times online site has a far greater revenue base from online advertising and certain pay-for-access premium services than the Wall Street Journal with its entirely subscription-based model. Probably either model can work. But at this point, the advertising model seems to be winning the race.
Although it is harder to get subscription revenue for content on the Web than off-Web, profit margins for online advertising are higher, and ads can be more reliably targeted to the context of the content. (This last point is important, because it is the unique selling proposition for web advertising as opposed to advertising in other mediums.)
Opinions differ at even the most successful online venues whether charging a subscription fee for access to content makes sense, or not. (This is a debate that is almost as old as the Web, and yet to be fully resolved.)
For example, the Wall Street Journal does, but the New York Times does not charge for most access. The New York Times online site has a far greater revenue base from online advertising and certain pay-for-access premium services than the Wall Street Journal with its entirely subscription-based model. Probably either model can work. But at this point, the advertising model seems to be winning the race.
Useful Free Services and Software
TinyURL , http://tinyurl.com, provides a practical and very useful (but simple) service: it allows you to convert long, unwieldy URLsfor example, like those you often see from Amazon.com when you select an inventory itemto short, convenient URLs that are easy to use in HTML code (and easy to enter in a browser). Astoundingly, this service is free. Last time I looked, TinyURL had more than 185 million hits a month. Talk about traffic!
In part, a service like TinyURL works to generate ad revenue because it is so targeted. If you go to the site, you'll find Google AdSense content ads for things like DNS (Domain Name Server) services and software that fixes technology problems with browsers. In other words, technology that addresses the problems of reasonably savvy web users is likely to be contextually relevant to the concerns of visitors to TinyURL. Enough users click these ads to more than justify the startup cost and ongoing costs of maintaining the URL conversion service.
It's splitting hairs to try to decide whether sites that provide access to free downloadable software are providing a service or information. Whatever the case, a site that provides information, links, resources, and downloadable software covering a particular technology can draw a great deal of traffic.
For example, if you want to learn about RSS and Atom syndication softwaretools for reading and writing feedsand to download this software (and find easy one-stop links for the location of the download sites), a good site to visit is the RSS Compendium , http://allrss.com. Because of their usefulness, one-stop technology sites such as RSS Compendium (whether or not they provide access to downloads) can draw considerable traffic and content-based ad revenue.
If you are going to publish a site whose main draw is access to software, and then make money off the site with content advertising, it is worth bearing in mind that software that runs on the Web typically generates multiple page views for a single user running the software. (In other words, the user spends time on the web site.) This makes it better for the purpose of generating content revenue than a site that merely publishes information about software with download links.
The difference I'm describing is between software that runs on the Web, and software that you download from the Web in order to run locally.
With a download link, once the user downloads the software, there is probably going to be no more interest in the web content.
In my opinion, downloaded software that hosts advertising using an Internet connection is a heinous way for vendors of software running on local operating systems to monetize their softwareat least it's a step above installing spyware for a living.
In part, a service like TinyURL works to generate ad revenue because it is so targeted. If you go to the site, you'll find Google AdSense content ads for things like DNS (Domain Name Server) services and software that fixes technology problems with browsers. In other words, technology that addresses the problems of reasonably savvy web users is likely to be contextually relevant to the concerns of visitors to TinyURL. Enough users click these ads to more than justify the startup cost and ongoing costs of maintaining the URL conversion service.
It's splitting hairs to try to decide whether sites that provide access to free downloadable software are providing a service or information. Whatever the case, a site that provides information, links, resources, and downloadable software covering a particular technology can draw a great deal of traffic.
For example, if you want to learn about RSS and Atom syndication softwaretools for reading and writing feedsand to download this software (and find easy one-stop links for the location of the download sites), a good site to visit is the RSS Compendium , http://allrss.com. Because of their usefulness, one-stop technology sites such as RSS Compendium (whether or not they provide access to downloads) can draw considerable traffic and content-based ad revenue.
If you are going to publish a site whose main draw is access to software, and then make money off the site with content advertising, it is worth bearing in mind that software that runs on the Web typically generates multiple page views for a single user running the software. (In other words, the user spends time on the web site.) This makes it better for the purpose of generating content revenue than a site that merely publishes information about software with download links.
The difference I'm describing is between software that runs on the Web, and software that you download from the Web in order to run locally.
With a download link, once the user downloads the software, there is probably going to be no more interest in the web content.
In my opinion, downloaded software that hosts advertising using an Internet connection is a heinous way for vendors of software running on local operating systems to monetize their softwareat least it's a step above installing spyware for a living.
Funny Web Destinations
Humor itself, as is well known, is in the eye of the beholder (and by itself as a category has infinite variety), but an example of a humorous site that is popular and makes money from contextual advertising is Googlefight , http://www.googlefight.com, a site that compares the Google rankings of two terms such as "God" and "Satan."
Humorous sites tend to have short half-lives. Like stars going nova, they can draw tons of traffic for a short while and then fade from view. For example, when Christo's Gates, an elaborate and well-publicized art installation, were up in Central Park, New York, a number of parody sitesCrackers Gates, Nicky's Gates, the Somerville Gatessprang up. These sites were quite popular for a week or two, but when the Christo art installation was taken down and the media publicity surrounding the installation faded, so did interest in the parody sites.
Today, everyone is bombarded with content in a variety of mediums. Things come and go quickly. For the most part, humor sites that are static , meaning that the content doesn't change, publish content that can be expected to fade from public interestwhich means that to make money from this content you must be prepared to strike while the iron is hot, because it will only be popular for a short while.
The reason that a site like Googlefight has some longevity, or legs, is that it draws upon a community effort to constantly update itself (with new examples of humorous juxtapositions). Community participation is a crucial element in many web content success storiesand has the virtue that you don't have to create the content yourself! See "Great Communities," later in this chapter, for more information.
Humorous sites tend to have short half-lives. Like stars going nova, they can draw tons of traffic for a short while and then fade from view. For example, when Christo's Gates, an elaborate and well-publicized art installation, were up in Central Park, New York, a number of parody sitesCrackers Gates, Nicky's Gates, the Somerville Gatessprang up. These sites were quite popular for a week or two, but when the Christo art installation was taken down and the media publicity surrounding the installation faded, so did interest in the parody sites.
Today, everyone is bombarded with content in a variety of mediums. Things come and go quickly. For the most part, humor sites that are static , meaning that the content doesn't change, publish content that can be expected to fade from public interestwhich means that to make money from this content you must be prepared to strike while the iron is hot, because it will only be popular for a short while.
The reason that a site like Googlefight has some longevity, or legs, is that it draws upon a community effort to constantly update itself (with new examples of humorous juxtapositions). Community participation is a crucial element in many web content success storiesand has the virtue that you don't have to create the content yourself! See "Great Communities," later in this chapter, for more information.
The Taxonomy of Success
There's a great deal of variation in goodsuccessfulcontent web sites. The gist of these sites varies from humor to practical to editorial opinions and beyond. It's hard to generalize. But successful content sites typically do tend to fall into at least one (maybe more than one) of the following categories:
The site is humorous and makes visitors laugh.
The site provides a useful free service.
The site is an online magazine or newspaper.
The site provides opinions in the form of a blog or blogs.
The site provides practical information.
The site sells a popular product or service.
The site services a community and provides communication tools for that community.
The only thing these kinds of sites have in commonand there are undoubtedly other ways successful sites can be categorizedis that they draw traffic (either focused or broad). Therefore, they are good sites and are excellent venues for web advertising. In short, they use web content to make moneyand making money with your web site content is the topic of the first part of this book (and likely a subject you care about!).
In this section, I'll drill down further on the categorization, or taxonomy, of successful sites without spending too much time on the issue. As U.S. Supreme Court Justice Harlan Stewart once commented about obscenity, it's hard to define good content, but one knows it when one sees it.
The section "How Much Content Is Enough?" later in this chapter provides information about the mechanics of content creationin other words, how many pages of content you need, how frequently it should be updated, and so on.
The site is humorous and makes visitors laugh.
The site provides a useful free service.
The site is an online magazine or newspaper.
The site provides opinions in the form of a blog or blogs.
The site provides practical information.
The site sells a popular product or service.
The site services a community and provides communication tools for that community.
The only thing these kinds of sites have in commonand there are undoubtedly other ways successful sites can be categorizedis that they draw traffic (either focused or broad). Therefore, they are good sites and are excellent venues for web advertising. In short, they use web content to make moneyand making money with your web site content is the topic of the first part of this book (and likely a subject you care about!).
In this section, I'll drill down further on the categorization, or taxonomy, of successful sites without spending too much time on the issue. As U.S. Supreme Court Justice Harlan Stewart once commented about obscenity, it's hard to define good content, but one knows it when one sees it.
The section "How Much Content Is Enough?" later in this chapter provides information about the mechanics of content creationin other words, how many pages of content you need, how frequently it should be updated, and so on.
Build It and They Will Come: Creating Popular Web Sites
"Build it and they will come" is a wonderful line in the movies. Too bad it's usually not quite so easy in real life! True, good web content is occasionallynot alwaysdiscovered surprisingly quickly. More often, it requires a great deal of disciplined work to draw traffic to a web site, no matter how good the content of the site is.
And what is a good site and good web content, anyhow? "Good" does not mean a site with a halo! The way I use the word good in this chapter is probably circular: a site, and its content, are good if the site and its content draw traffic (or can draw traffic when suitably promoted).
If your site has a great deal of traffic, then the site's traffic is broad . Google itself is a prime example of a broad-traffic site: people use Google to search for myriad different things. But narrow, or focused , traffic can be more useful to advertisers than broad, unfocused traffic. For example, a site discussing complex ophthalmologic conditions might be very successful with targeted advertising even if it draws only a few hundred users a day. Google's traffic becomes more focused, and less broad, when a keyword search is initiated. And all the targeting in the world won't help unless you get some eyeballs.
To make money with your web site content it's a necessary (but not sufficient) condition that you have good contenteither broad or targeted at a specific niche. Content can mean information, but it also can mean other thingsfor example, software applications or jokes.
From a technical viewpoint, there are some issues about setting up a content web site so you can be flexible about the advertising you publish. Flexibility is good: to make money with advertising you need to do a great deal of tweaking. I'll explain how to set sites up so you can easily modify advertising as you go along without having to rewrite your entire site.
And what is a good site and good web content, anyhow? "Good" does not mean a site with a halo! The way I use the word good in this chapter is probably circular: a site, and its content, are good if the site and its content draw traffic (or can draw traffic when suitably promoted).
If your site has a great deal of traffic, then the site's traffic is broad . Google itself is a prime example of a broad-traffic site: people use Google to search for myriad different things. But narrow, or focused , traffic can be more useful to advertisers than broad, unfocused traffic. For example, a site discussing complex ophthalmologic conditions might be very successful with targeted advertising even if it draws only a few hundred users a day. Google's traffic becomes more focused, and less broad, when a keyword search is initiated. And all the targeting in the world won't help unless you get some eyeballs.
To make money with your web site content it's a necessary (but not sufficient) condition that you have good contenteither broad or targeted at a specific niche. Content can mean information, but it also can mean other thingsfor example, software applications or jokes.
From a technical viewpoint, there are some issues about setting up a content web site so you can be flexible about the advertising you publish. Flexibility is good: to make money with advertising you need to do a great deal of tweaking. I'll explain how to set sites up so you can easily modify advertising as you go along without having to rewrite your entire site.
Domain Name Registration
Here is my experience with one internet domain registration service.
I hope I can save you some trouble, when you register your domain name.Do NOT settle for poor performance. Select another company for domain name registration.Some internet name registry services can be a black hole.Read my Customer Survey. Then read my comments.I don't have time for your personal, overblown diatribe - just tell me what I should do?Go to the Official Internet Domain Name Registrar List - Internic,and select another registrar of domain names.
I hope I can save you some trouble, when you register your domain name.Do NOT settle for poor performance. Select another company for domain name registration.Some internet name registry services can be a black hole.Read my Customer Survey. Then read my comments.I don't have time for your personal, overblown diatribe - just tell me what I should do?Go to the Official Internet Domain Name Registrar List - Internic,and select another registrar of domain names.
7/31/07
Google AdSense "Stop Words"
In order to achieve search engine optimization, you must avoid using any "Stop Words". Here are a few suggested Stop-Words, which MAY prevent normal Adsense ads from being shown. These reputed stop-words cause PSAs (Public Service Ads) to be substituted, instead of normal AdWords ads. PSAs do not pay any money, but count as impressions, thereby diluting your AdSense statistics, and degrading your search engine marketing efforts.This adsense poison word list is pure webmaster speculation.NONE of the words below are proven stop-words, butALL the words have been mentioned by webmasters, as POSSIBLE AdSense stop words.In no way, is this meant to be a comprehensive stop-word list.It is intended to help direct your SEO thinking in your particular situation.The words are grouped by category, to make associations easier.Update: You can add the following words to the list (spelled correctly):herracane, herricane releaf, catrina - these words can produce persistent PSAs.
.Oh, yeah? But some pages that contain the words aboveshow Adsense ads normally. Why am I getting PSAs?
Possibly, because you tripped a threshold, such as -Theory #1 - Bad Theme in TotalityEach stop word has a weight - the (weights times occurrences) are summed - if the score is too high, you get PSAs.Theory #2 - Bad Combinations, ProximityIf certain combinations of stop words are on the page, you get PSAs.For instance, the word love associated with a number of other words, such as what you get when you squeeze oranges. Either word used alone is fine, but together, no way!Theory #3 - Too many, simple countIf a certain number of stop words are used on the page, you get PSAs.Theory #4 - Odious domainEven though there are no stop words on a particular page, other pages on the same domain may receive such a "bad score", that only PSAs are given for ALL pages on the domain. If reviewed, Google may ban the domain entirely from the program.If you are diligent, you can please the Google filter, and make everybody happier -Yourself, Google, and your Visitor. Root out the offending words!Give your visitors more choices.And, make more money.
STICKYKeep in mind that the AdSense stop-word filter CAN BE sticky.It has been reported that even after a page is "fixed", it can still return PSAs until the next "review" of your page, whether software or human. This has been demonstrated by renaming the file. By renaming the exact file, the PSAs have been eliminated immediately. One must weigh this against the immediate, although temporary link loss, unless you skillfully redirect.Some say that stickiness is to prevent testing in real time.But I just don't understand why they wouldn't want to help us comply.There must be reasons.Reminds me of Kramer in the Seinfeld episode "The Pool Guy" (on the phone with George, pretending to be a movie information robot) - "Well, why don't you just TELL ME the name of the movie you want to see?""Why don't you just tell us the words you don't want us to use?"Too easy, I guess. Maybe because the list probably changes daily, as new bad combinations are discovered.-----If there is a word or words that absolutely must be on the page, create a graphic of the word, and insert it instead. That way, you will not offend the mediapartners spider by activating the "adsense-stop-word-filter". Make sure the "alt text" is something else as well.-----Consider also the implications with AdWords customers (the advertisers).The advertisers find pages that they don't want their ads shown on. In some cases, it is just counterproductive; in others, it can be in bad taste, sometimes terrible taste. Examples have been given.-----If you are serious about search engine marketing, you should be diligent about avoiding any STOP words that may exist, in order to achieve the best search engine optimization.
I made this adsense chart originally to save myself some time -I thought I would save you some time, too!Watch your language. Seek not to offend. Don't cuss! Wash out your mouth with soap. Ha!
.Oh, yeah? But some pages that contain the words aboveshow Adsense ads normally. Why am I getting PSAs?
Possibly, because you tripped a threshold, such as -Theory #1 - Bad Theme in TotalityEach stop word has a weight - the (weights times occurrences) are summed - if the score is too high, you get PSAs.Theory #2 - Bad Combinations, ProximityIf certain combinations of stop words are on the page, you get PSAs.For instance, the word love associated with a number of other words, such as what you get when you squeeze oranges. Either word used alone is fine, but together, no way!Theory #3 - Too many, simple countIf a certain number of stop words are used on the page, you get PSAs.Theory #4 - Odious domainEven though there are no stop words on a particular page, other pages on the same domain may receive such a "bad score", that only PSAs are given for ALL pages on the domain. If reviewed, Google may ban the domain entirely from the program.If you are diligent, you can please the Google filter, and make everybody happier -Yourself, Google, and your Visitor. Root out the offending words!Give your visitors more choices.And, make more money.
STICKYKeep in mind that the AdSense stop-word filter CAN BE sticky.It has been reported that even after a page is "fixed", it can still return PSAs until the next "review" of your page, whether software or human. This has been demonstrated by renaming the file. By renaming the exact file, the PSAs have been eliminated immediately. One must weigh this against the immediate, although temporary link loss, unless you skillfully redirect.Some say that stickiness is to prevent testing in real time.But I just don't understand why they wouldn't want to help us comply.There must be reasons.Reminds me of Kramer in the Seinfeld episode "The Pool Guy" (on the phone with George, pretending to be a movie information robot) - "Well, why don't you just TELL ME the name of the movie you want to see?""Why don't you just tell us the words you don't want us to use?"Too easy, I guess. Maybe because the list probably changes daily, as new bad combinations are discovered.-----If there is a word or words that absolutely must be on the page, create a graphic of the word, and insert it instead. That way, you will not offend the mediapartners spider by activating the "adsense-stop-word-filter". Make sure the "alt text" is something else as well.-----Consider also the implications with AdWords customers (the advertisers).The advertisers find pages that they don't want their ads shown on. In some cases, it is just counterproductive; in others, it can be in bad taste, sometimes terrible taste. Examples have been given.-----If you are serious about search engine marketing, you should be diligent about avoiding any STOP words that may exist, in order to achieve the best search engine optimization.
I made this adsense chart originally to save myself some time -I thought I would save you some time, too!Watch your language. Seek not to offend. Don't cuss! Wash out your mouth with soap. Ha!
7/21/07
Top 15 AdSense tips
Google AdSense is a pay-per-click (PPC) program that can give you advertising revenue from each page on your website with a minimal investment in time and no additional resources.AdSense delivers relevant ads that are targeted to the content people find on your site.In many advertising networks and websites, including AdSense, the advertiser is charged for advertising their ad only when a user clicks on their ad. How much they pay (for that click) is called their Cost Per Click or CPC.Here you will find some simple and effective AdSense tips that will increase your revenue. If you haven't already joined AdSense program, you should sign up first.Now it's time to show you some tips and tricks that will optimize your AdSense ads.Top 15 AdSense tipsAdSense Tip #1: Find your keywordsBefore serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-adsense-keywords.txt).AdSense Tip #2: Improve your keywordsGet keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-adsense-keywords.txt and save the suggestions to [web page name]-adsense-suggestions.txt.AdSense Tip #3: Keep your website focused on a themeUse the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.AdSense Tip #4: Write a new page every dayOne of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.AdSense Tip #5: Choose the right AdSense formatWider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three AdSense formats are:336x280 large rectangle300x250 medium rectangle160x600 wide skyscraper Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar.
7 Powerful Ways To Make Money From Adsense Using Only Free Tools
There is really no doubting that there are amazing incomes currently being made on Google Adsense and the really interesting thing is that even relatively small sites and blogs are finding new ways to make money from their Adsense sites every day.
Actually there are a lot of increasingly creative ways to make money and maximize on Adsense earnings that are being discovered and also being put to use every day. And what’s even more fascinating is the fact that most of these tools being used don’t cost anything. They are actually free. Here are 7 of the most effective currently being used.
a) Ways to make money from Adsense by Distributing articles through ezine and article announcement lists
Some of the most effective methods ways to make money from Adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your Adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.
Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your Adsense site feeling cheated. And believe me, you don’t want to cause this sort of reaction because it is definitely not one of the ways o make money from Adsense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your Adsense site.
Within a very short of consistently applying this technique, my daily Adsense earnings increased seven-fold.
b) Ways to make money from Adsense by Distributing free articles to high traffic article sites Some people find the recent trends that have seen an increase in article sites surprising. I don’t. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.
Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.
The more new articles you release to these sites every week, the more targeted traffic your Adsense sites will receive. This is in fact one of the most effective ways of making money consistently from Adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the Adsense ads posted there.
c) Ways to make money from Adsense by Using Articles And A Viral Marketing Website
Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.
When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.
There is one of the very simple ways to make money from Adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your Adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your Adsense site.
Find more details on this at my blog whose address you'll find in the resource box below.
Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.
d) Ways to make money from Adsense With Your Email signature
People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forwarded all the time and are even copied to several other people sometimes.
Do not waste another minute. Go to all your email accounts right now and create a signature that points to your Adsense site or sites.
Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.
e) Ways to make money from Adsense By Asking Questions At Discussion groups
I recently had an interesting conversation with a young Internet and computer techie. He asked me whether there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than by trying to sell his own advice.
There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.
These forums can easily be found through you favorite search engine.
f) Ways to make money from Adsense By Bartering your online skills for valuable Adsense keywords
In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; “What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. More so online where people have plenty of skills but are slow to trust others enough to send them money for an item they need.
You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable Adsense keywords. Valuable Adsense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable Adsense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.
g) Ways to make money from Adsense By Sending Teaser Emails
To Everybody In Your Inbox And Also To Your Opt-in Email List Most of us receive tons of email in our inbox every day. You’ll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your fare share of SPAM or unsolicited email. All this is “gold” lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out “teaser emails about the most interesting aspects of content at your site. The whole objective of teaser emails is to get people to visit your site. For instance if I were to send out teaser email on this content here is how I would construct it;
Subject: Free Tools Currently Being Used To Increase Adsense Earnings
Hello,
Just thought you might be interested in this subject, since so many folks online use Adsense these days. If not please accept my sincere apologies. Details are at my site.
www. your site's address .com
Regards, Chris.
I am sure you can write an even more effective teaser email. It would be a better idea to have a different message for your close friends, a different one for your business contacts and yet another one for those nasty guys SPAMMING you.
Actually there are a lot of increasingly creative ways to make money and maximize on Adsense earnings that are being discovered and also being put to use every day. And what’s even more fascinating is the fact that most of these tools being used don’t cost anything. They are actually free. Here are 7 of the most effective currently being used.
a) Ways to make money from Adsense by Distributing articles through ezine and article announcement lists
Some of the most effective methods ways to make money from Adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your Adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.
Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your Adsense site feeling cheated. And believe me, you don’t want to cause this sort of reaction because it is definitely not one of the ways o make money from Adsense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your Adsense site.
Within a very short of consistently applying this technique, my daily Adsense earnings increased seven-fold.
b) Ways to make money from Adsense by Distributing free articles to high traffic article sites Some people find the recent trends that have seen an increase in article sites surprising. I don’t. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.
Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.
The more new articles you release to these sites every week, the more targeted traffic your Adsense sites will receive. This is in fact one of the most effective ways of making money consistently from Adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the Adsense ads posted there.
c) Ways to make money from Adsense by Using Articles And A Viral Marketing Website
Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.
When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.
There is one of the very simple ways to make money from Adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your Adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your Adsense site.
Find more details on this at my blog whose address you'll find in the resource box below.
Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.
d) Ways to make money from Adsense With Your Email signature
People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forwarded all the time and are even copied to several other people sometimes.
Do not waste another minute. Go to all your email accounts right now and create a signature that points to your Adsense site or sites.
Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.
e) Ways to make money from Adsense By Asking Questions At Discussion groups
I recently had an interesting conversation with a young Internet and computer techie. He asked me whether there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than by trying to sell his own advice.
There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.
These forums can easily be found through you favorite search engine.
f) Ways to make money from Adsense By Bartering your online skills for valuable Adsense keywords
In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; “What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. More so online where people have plenty of skills but are slow to trust others enough to send them money for an item they need.
You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable Adsense keywords. Valuable Adsense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable Adsense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.
g) Ways to make money from Adsense By Sending Teaser Emails
To Everybody In Your Inbox And Also To Your Opt-in Email List Most of us receive tons of email in our inbox every day. You’ll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your fare share of SPAM or unsolicited email. All this is “gold” lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out “teaser emails about the most interesting aspects of content at your site. The whole objective of teaser emails is to get people to visit your site. For instance if I were to send out teaser email on this content here is how I would construct it;
Subject: Free Tools Currently Being Used To Increase Adsense Earnings
Hello,
Just thought you might be interested in this subject, since so many folks online use Adsense these days. If not please accept my sincere apologies. Details are at my site.
www. your site's address .com
Regards, Chris.
I am sure you can write an even more effective teaser email. It would be a better idea to have a different message for your close friends, a different one for your business contacts and yet another one for those nasty guys SPAMMING you.
Why I Believe AdSense Works So Well
For years, website owners have tried to make money from their sites by putting up banner ads in hopes of visitors clicking them. The problem with banner ads is that the Internet audience is so immune to them, people do not click on them anymore.
When's the last time you clicked a banner ad?
...Exactly!
Second, in order for the web site owner to earn money from that banner ad, usually the web surfer that clicks has to purchase something. With AdSense, your visitors just have to click the ads. They don't have to purchase a single thing.
Third, most people that use banner ads do not do a good job of matching the ads to the website's content so the click thru percentages are dismal.
With Google's AdSense, not only are you displaying text ads, (which tend to receive a much higher click-thru rate than banner ads), but you are displaying contextual ads that match your website's content....thanks to Google's advanced technology.
Lots of times people think the ads are part of your site's content so they click because the information is relevant to your site. Whereas with banner ads, they often have little relevance and people tend to ignore them no matter how much they flash and fly across the page.
When's the last time you clicked a banner ad?
...Exactly!
Second, in order for the web site owner to earn money from that banner ad, usually the web surfer that clicks has to purchase something. With AdSense, your visitors just have to click the ads. They don't have to purchase a single thing.
Third, most people that use banner ads do not do a good job of matching the ads to the website's content so the click thru percentages are dismal.
With Google's AdSense, not only are you displaying text ads, (which tend to receive a much higher click-thru rate than banner ads), but you are displaying contextual ads that match your website's content....thanks to Google's advanced technology.
Lots of times people think the ads are part of your site's content so they click because the information is relevant to your site. Whereas with banner ads, they often have little relevance and people tend to ignore them no matter how much they flash and fly across the page.
How Google Matches the Ads to Your Site's Content
One of the main reasons this program is so successful is because the ads that are displayed closely match the content of your website. This increases the chances that someone will click on the ads.
Here's how Google accomplishes the content match...
"...We go beyond simple keyword matching to understand the context and content of web pages. Based on an algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page."
So let's say you have an information website about yoga. Once you join AdSense and paste their ad code into your site, Google's technology will determine the topic of the pages by scanning for keyword repeats, page title, etc.
If successful, you will see ads that relate to yoga displayed on your web pages. Of course, the more related the ads are to your site's content, the better the click-thru.
Keep in mind, the ads may not be an exact match because it depends on the ads inside Google's database. So instead of seeing yoga ads, you may see more generic ads like exercise, healthy eating, etc. This is not a bad thing because these are topics your visitors will likely be interested in as well.
Here's how Google accomplishes the content match...
"...We go beyond simple keyword matching to understand the context and content of web pages. Based on an algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page."
So let's say you have an information website about yoga. Once you join AdSense and paste their ad code into your site, Google's technology will determine the topic of the pages by scanning for keyword repeats, page title, etc.
If successful, you will see ads that relate to yoga displayed on your web pages. Of course, the more related the ads are to your site's content, the better the click-thru.
Keep in mind, the ads may not be an exact match because it depends on the ads inside Google's database. So instead of seeing yoga ads, you may see more generic ads like exercise, healthy eating, etc. This is not a bad thing because these are topics your visitors will likely be interested in as well.
How AdSense Works
If you go to Google.com and do a search for almost any keyword phrase, you'll notice some "Sponsored Links" that appear on the right side of the screen that are relevant to the keywords you just searched for.
Website owners pay Google to display these ads and are charged a predetermined amount every time their ad gets clicked by a web surfer. With the AdSense program, you will display these same text ads on your site just like Google and get paid for it as well.
All you do is copy and paste some provided HTML code into your pages and Voila! the ads will show up. Every time an ad is clicked on your site, you will receive a certain percentage of what Google receives from the advertiser.
Once your account reaches $100, you'll receive a check in the mail.
Website owners pay Google to display these ads and are charged a predetermined amount every time their ad gets clicked by a web surfer. With the AdSense program, you will display these same text ads on your site just like Google and get paid for it as well.
All you do is copy and paste some provided HTML code into your pages and Voila! the ads will show up. Every time an ad is clicked on your site, you will receive a certain percentage of what Google receives from the advertiser.
Once your account reaches $100, you'll receive a check in the mail.
Make Money With Google AdSense
Every website owner should be involved in this. It's just too good of an opportunity to pass up. Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.
So if you are one of those people that don't like the idea of paying for a site, this is an excellent way to earn your money back and then some.
Even if you earned as little as $10 in a month, it would more than likely cover some or all of the costs for your web site. Perhaps you are simply looking for ways to add additional revenue to your website, then it's perfect for that situation too.
This program is getting so popular, people are creating websites just to display the ads and profit from Google's AdSense alone.
I don't usually like to use the term "easy money" because there really is no such thing. You still have to create your own website and learn how to bring in traffic in order to make good money with this program.
I certainly don't want to make it sound like you get something for doing absolutely nothing. There's no such thing.
However, I've got to say that AdSense is probably the closest you'll ever come to fast money on the Internet -- especially if you already have a website that gets a good amount of traffic.
What's even better...the program is completely free. You can also use it on multiple websites and there is no limit to the amount you can earn
So if you are one of those people that don't like the idea of paying for a site, this is an excellent way to earn your money back and then some.
Even if you earned as little as $10 in a month, it would more than likely cover some or all of the costs for your web site. Perhaps you are simply looking for ways to add additional revenue to your website, then it's perfect for that situation too.
This program is getting so popular, people are creating websites just to display the ads and profit from Google's AdSense alone.
I don't usually like to use the term "easy money" because there really is no such thing. You still have to create your own website and learn how to bring in traffic in order to make good money with this program.
I certainly don't want to make it sound like you get something for doing absolutely nothing. There's no such thing.
However, I've got to say that AdSense is probably the closest you'll ever come to fast money on the Internet -- especially if you already have a website that gets a good amount of traffic.
What's even better...the program is completely free. You can also use it on multiple websites and there is no limit to the amount you can earn
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